PR agency asks high-profile clients like AT&T, Coca-Cola, Netflix and more to avoid media inquiries on abortion debate
A major public relations firm is warning its publicly traded clients to avoid commenting on the Roe v. Wade who erupted following a leaked draft of a possible Supreme Court ruling reversing the 1973 ruling.
What happened: the Popular information news site got an internal rating of Zenoa division of Edelman public relations consultancy, which included what was described as a “template email to share with client contacts” regarding media inquiries related to Roe v. Wade.
“Don’t take a position you can’t reverse, especially when the decision isn’t final,” wrote Katie Cwayna, Zeno’s executive vice president for media strategy, in the memo. “This topic is a ‘50/50’ textbook issue. Topics that divide the country can sometimes be dead ends for companies because whatever they do will alienate at least 15-30% of their stakeholders… Don’t assume that all of your employees, customers or investors share your point of view.
See also: Analysis: Will Roe V. Wade bring viewers back to MSNBC and CNN?
Why is this important: Zeno’s customer base includes Astra Zeneca AZN, AT&T J, Coca Cola KO, Hershey’s HSY, netflix NFLX, Selling power RCMP, Scotts Miracle-Gro machine gun and Starbucks SBUX. In his memo, Cwayana recommended that Zeno clients avoid pitching stories to “breaking news networks/outlets” because their reporters might try to pressure the company to report. she participates in the short stories of Roe v. Wade.
“We expect the story to dominate the news feeds for the rest of the week as further details unfold, so please steer clear of reporters and outlets that focus on breaking news… Don’t not ask direct questions about your company’s position. Whether in direct messages or messages to the public, do not answer questions about your company’s position on this issue.
Photo courtesy of NARA