Snack On This: Twinkies Has A New “Coin,” But It’s Not Really A Cryptocurrency
Capitalizing on the rise in the number of cryptocurrencies that use the word coin, a snack company is launching a limited-edition product that highlights this.
What Happened: Hostess Brands Inc TWNK launched a special edition of circular Twinkies called “$TWINKcoin”.
As reported by Decrypt, the new food concoction is limited-edition in nature and a fresh take on the 92-year-old brand.
$TWINKcoin Twinkies are sold on the wild pop website in boxes of 10 individually wrapped Twinkies for $3.50. Deciphering the reported rumors of the striking element walmart WMT stores but was unable to check or find them in local stores. Popwild’s website says the new item is available through August 8 with a limit of three per online order.
“Inspired by recent headlines and cryptocurrency talk, we saw an opportunity to release a new version of the fan-favorite Twinkies hostess, to create the best investment consumers could make to meet their needs. when it comes to snacks,” a Hostess rep told Decipher.
The representative stated that $TWINKcoin is a stable-value currency because “it’s always delicious.”
Related link: How to buy cryptocurrencies
Why it matters: The launch of the limited-edition item could go well for Hostess with the right ingredients present: limited-edition, hard-to-find, and based on a trend that people outside the brand might know about.
A concern of Decrypt was to use the word “twink” with the term having different meanings outside of Twinkies.
It’s unclear if we’ll be getting part versions of other popular Hostess food brands like Ho Hos, Ding Dongs, or Honey Buns, which could also make for some interesting part names.
“With over 12,000 cryptocurrencies to choose from, $TWINKcoin is the best investment to satisfy your snacking needs,” the feed’s description reads.
Hostess Brands, which went public through the SPAC merger in 2016, reported first-quarter revenue of $332.1 million, up 25.1% year-over-year.
“Our exceptional revenue and earnings growth in the first quarter highlighted our access to growth opportunities, best-in-class business model and accelerating innovation and marketing capabilities,” said said the CEO of Hostess. Andy Callahan said.
TWNK Price Action: Hostess shares have traded between $15.10 and $24.27 over the past 52 weeks. Shares closed at $21.03 on Wednesday.
Photo: Hostess Marks